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Marketing

As Marketing Director for start up educational software companies, some of my key responsibilities have included:

Designing and driving product marketing strategies and business plans.
Developing differentiated messaging, product positioning and customer value propositions.
Developing and implementing marketing and sales tools, such as sales presentations, graphics, product collateral, whitepapers, solution demos, and competitive analyses.

Below are a few samples of materials I have created. Click on each image to view the entire document.

WGS210-splashsite

Course Marketing Websites

Below are examples of marketing web pages that were created for the majority of online courses I worked on at NC State. I worked closely with faculty and multimedia developers to create the designs for the sites. I also provided guidance and feedback to the instructors on how to write content for the marketing pages […]
businessplan

Eramid Business Plan

This excerpt is from a business plan I created for Eramid Interactive. It includes, among other things, an executive summary, a market analysis, a marketing and sales plan, an operations and management plan, and a financial statement. Eramid Business Plan
marketingplan

Product Marketing Plan

This excerpt is from a product marketing plan that I created for a series of science dictionaries for K-12. It includes, among other things, an overview of the company, a SWOT analysis, competitive analysis, target market analysis, and recommendations for a marketing campaign. Marketing Plan  
cfabrochure

CFA Program Brochure

This brochure was created to market a CFA Diagnostic and Assessment Engine created by Eramid Interactive.